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The Good Friday Appeal is the largest fundraising initiative for The Royal Children’s Hospital Melbourne (RCH). It brings together people from across the community to raise funds so that the RCH can continue to provide world class care.

The Good Friday Appeal's 95th year in 2026 represents a significant milestone, offering an opportunity to celebrate our rich history, profound impact, and the enduring community spirit that defines us.

The Good Friday Appeal is invites on media to join us in support. We can help journalists create compelling stories by linking you with patients, spokespeople and medical experts from the RCH.

Here you will find campaign messages, key facts and stats, downloadable b-roll and more in this media hub to help with your reporting.

Meet our 2026 Faces of the Appeal

Alissa 1

Meet Alissa

When three year old Alissa, was just four months old she was diagnosed with high-risk, multisystem Langerhans Cell Histiocytosis (LCH) - a rare condition affecting only around one child per million. Alissa celebrated many milestones across the halls of the RCH, including trying food for the first time and taking her first steps. 

Read Alissa's story here. 

Watch Alissa's video story below: 
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Meet Oliver

 For almost seven-year-old Oliver, life at The Royal Children’s Hospital began before he was born. His parents Jacinta and Darcy received the news that their unborn child was diagnosed with a congenital heart defect called Truncus Arteriosis. At just four weeks old, Oliver underwent open heart surgery and then again at two years old.  

Read Oliver's story here.

Watch Oliver's video story below:

Key Messages: 

These messages are approved for use across all media:  

  • 95 years strong, doing it for the kids. The Royal Children’s Hospital (RCH) and the Good Friday Appeal are united by one mission: to help every child thrive.
  • Every dollar makes a difference. Your support helps sick kids live their best possible lives.
  • Small gifts. Big impact. From spare change to major fundraisers, every contribution helps deliver world-class care.
  • The People’s Appeal. For decades, Victorians have rallied behind the Royal Children’s Hospital, a special place in the hearts of many.
  • Making medical strides. Together, we’re funding world-leading research, faster diagnoses and less invasive treatments for kids who need it the most.
  • The RCH vision is a world where all kids thrive - all children and young people should have the same opportunity to realise their potential.
  • We know times are tough. That’s why every donation means even more. Your support - big or small - makes a lasting difference for sick kids and their families.
  • In 2025, Victorians raised a record $23.8 million - with everyone giving what they can, we can make 2026 another year to make an impact where it matters most.
  • 95 years strong. $492 million raised. For the love of our kids, we’re building a brighter future together.
  • This year, $3M will be given to support Regional Victoria 
  • The 2026 Good Friday Appeal will take place on Friday, April 3, with the official campaign launch on Thursday February 19, 2026.
  • View the 2026 Campaign Launch media release 

Where the funds go:

Funds raised are allocated to a range of critical needs at the RCH, including: 

  • Medical Equipment: Purchasing cutting-edge technology that enables early diagnosis and better outcomes for young patients e.g. driving technological excellence: Mr PET technology is an advanced imaging tool for early disease management and detection.
  • Research: Supporting groundbreaking research initiatives to tackle childhood illnesses and improve treatment options e.g. Gene Therapy, aiming to shorten time of evaluation in paediatric epilepsy services.
  • Patient and Family Care: Funding programs that offer emotional and practical support for families during challenging times e.g. like Child Life Therapy which has reduced the incidence of general anaesthetic supported MRI’s to kids over 5 years of age.
  • Education and Training: fund academic leadership, scholarships and education programs to attract and retain the brightest minds e.g. simulation based education programs to practice and learn important skills.

Regional funding: 

The Good Friday Appeal is taking The Royal Children’s Hospital excellence into the regions to support regional paediatric health services across Barwon South West, Gippsland, Hume, Grampians and Loddon Mallee regions.

In 2026 - $3 Million will go towards regional health projects, so more kids can access quality care, closer to home

Regional Victoria raised $5.4 million in 2025 to support sick kids, no matter their postcode.

Key Activities: 

The Good Friday Appeal is powered by a variety of events and initiatives, including:

  • Community Fundraisers: Thousands of individuals and groups host events to raise funds for the Appeal.
  • Regional Efforts: Local towns in Victoria rally behind the Appeal with 214 Area Managers organising events, fundraisers and tin shaking, with support from regional media outlets.
  • Run For the Kids: Victoria’s favourite fun run where Melburnians and Victorians come together and raise funds. Sunday 29 March 2026.
  • Kids Day Out: A family-friendly event on Good Friday that offers entertainment and activities while raising funds for the cause. Friday 3 April 2026.
  • Telethon: A live broadcast event featuring stories of courage, celebrity appearances, and donation pledges, bringing the community together for a shared cause. Friday 3 April 2026.

How to get involved:

The Good Friday Appeal thrives on the generosity of individuals, businesses, and communities. 

  • Donate: Every contribution, big or small, makes a difference.
  • Buy a raffle ticket - with over $280,000 in prizes and all funds raised going to the RCH, tickets are only $10. Buy now
  • Host a Fundraiser: Organise a fundraiser from a morning tea, trivia night or pj day at school to raise money for the Appeal. Click here to start fundraising. 
  • Partner with Us: Businesses can sponsor an event, donate a % of sales or get your team involved to amplify the impact.
  • Volunteer: Lend your time and skills to support events and operations.and retain the brightest minds e.g. simulation based education programs to practice and learn important skills.

 

Impact Projects 

How donations make a difference

 For a deeper look at how donations translate into real outcomes, media are encouraged to explore the Good Friday Appeal Impact Projects page. This resource provides a detailed overview of funded projects across equipment, research, patient care, and hospital programs, highlighting the tangible difference community support makes for children and families. It offers clear examples of how funds are invested and the long-term benefits delivered through the Royal Children’s Hospital. 

Visit the Impact projects page

New projects in 2026

Below are five of the newest Impact Projects funded through the Good Friday Appeal, highlighting the range of ways donations are helping children and families at the Royal Children’s Hospital. Read more about over 28 funded projects.

Background

95 Years - For the love of our kids

The Good Friday Appeal is a cherished Victorian tradition that unites individuals, families, businesses, and communities in support of The Royal Children's Hospital (RCH) in Melbourne. The RCH vision is a world where all kids thrive - all children and young people should have the same opportunity to realise their potential.

Since its inception in 1931, the Appeal has raised over $492 million, helping the RCH deliver world-class care, groundbreaking research, and innovative programs to improve the lives of children and their families. Held annually on Good Friday, this iconic fundraiser is synonymous with generosity, hope, and community spirit, capturing the hearts of Australians for 95 years.

In 2025, the Good Friday Appeal achieved a record-breaking amount, raising $23.8 million. This milestone highlights the unwavering dedication of fundraising partners, volunteers and supporters.

Regional Victoria is the backbone - small towns and communities are the heart and soul of the Good Friday Appeal, raising crucial funds through volunteers and fundraisers. In 2025, regional Victoria raised an incredible $5.4million, contributing to the record-breaking amount raised for the RCH.

The 2026 Good Friday Appeal will take place on Friday, April 3, with the official campaign launch on February 19, 2026.


Media Spokespeople

Penny Fowler (1)

Penny Fowler, Chairman
The Good Friday Appeal

Penny Fowler is Chairman of the Herald & Weekly Times, a role she was
appointed to in July 2013. Penny acts as News Corp Australia’s Community
Ambassador. Her involvement in building on the company’s legacy of
supporting the communities within which we live and work is an area she ispassionate about.

Penny is Chair of The Royal Children’s Hospital Good Friday Appeal, Chair of
Tourism Australia, Deputy Chair of The Royal Botanic Gardens Victoria and
Chair of The National Portrait Gallery, and Board Member of Tech Mahindra.
She is also on the Advisory Boards of Visy and the St George Foundation.

Rebecca Cowan 24 (2)-1-1

Rebecca Cowan, Executive Director, The Good Friday Appeal

Rebecca Cowan joined the Good Friday Appeal as the Executive Director in
April 2020.

She started her career in the corporate sector before moving to the not-for-
profit sector where she has held senior leadership roles across strategy,

marketing and fundraising. Rebecca is passionate about the health and
wellbeing of children and is delighted to be working with the Good Friday
Appeal.

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Dr Peter Steer, Chief Executive Officer, The Royal Children's Hospital (RCH)

A paediatrician with a strong focus on research, Dr Steer brings extensive Australian and international experience to his role at the RCH. Previously Dr Steer served as CEO of Great Ormond Street Hospital in London, President of McMaster Children’s Hospital in Canada, and as CEO of Children’s Health Queensland.

Most recently, Dr Steer has been the Group Chief Executive of Mater Misericordiae Ltd in Brisbane.

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2025 Application

Complete the form below to submit an application for your child to considered for the 2025 GFA  Face of the Appeal. 


Videos and B-roll 

Help us raise awareness of the Good Friday Appeal by including our videos in your news reports and across your social media. Full permissions for media and social media use are provided.
2026 GFA Donate TVC
Meet Lenny 
Meet Xavier 
2026 Good Friday Appeal Raffle TVC
Get involved in BUSINESS fundraising
Get involved in SCHOOL fundraising
Fundraiser story - Charlie
Volunteer story - Area Manager Nat
Volunteer story - Rashan
2026 Ambassadors
Find out more about our Faces of the Appeal with these beautiful video stories produced by the RCH: 
Meet Mimi
Meet Jack
Meet Emily
Meet Finley 

Call to Action:

 

Donate now and help provide essential resources for children in need.  https://www.goodfridayappeal.com.au/donate/


Find out how you can get involved by visiting www.goodfridayappeal.com.au

 

Follow us on Social Media:

 

Facebook     @goodfriappeal

Instagram    @goodfridayappeal

TikTok            @goodfridayappeal

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Media Contact

Bastion Amplify

Email:  goodfridayappeal@bastionagency.com

Our Stories

Meet the inspirational patients at The Royal Children’s Hospital, and the wonderful volunteers, fundraisers and Hospital Heroes who support them.

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